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How We Helped a Local Cleaning Business Build a Complete Digital Presence from Scratch

Client Name

I Keep It Klean

Date

Jul 1, 2024

Category

Cleaning Services

Services

Website, SEO Automation, Google My Business Setup

The Client

I Keep It Klean is a professional cleaning service based in Boca Raton, Florida, offering residential cleaning, office cleaning, move-in/move-out services, and post-construction cleaning. Owner Silvana has built her reputation on values that genuinely matter in her industry:


• Meticulous attention to detail — clients describe her as a "perfectionist"

• Flexibility — accommodating scheduling changes with ease

• Honesty and trust — some clients have been with her for 15+ years

• Eco-friendly options — for health-conscious customers

The problem? None of that value was visible to anyone searching online.

The problem? None of this incredible reputation was visible to anyone searching for cleaning services online.

White Stallion Transit is a nationwide car transportation company offering open transport, enclosed shipping, and door-to-door delivery. They're built on values that matter in their industry: transparent pricing with no hidden fees, DOT-screened and insured carriers, and genuine respect for every customer — including proud military discounts.

The problem? None of that value was visible to anyone searching online.

What We Built

We delivered a full digital foundation in three phases — designed to not just launch their online presence, but to make it grow on autopilot.

What we Built

01

Custom Website Build

We designed and developed a professional, conversion-focused website at ikeepitklean.com with one goal: turn visitors into booking requests..

Here is what we built:

  • Clear service pages for Residential, Office, Move-in/Move-out, and Post-Construction cleaning
  • Competitive comparison section — highlighting advantages over other cleaning companies (transparent pricing, flexible scheduling, attention to detail)
  • Trust signals everywhere — authentic Google reviews from long-term clients
  • Mobile-first design — because most local searches happen on phones
  • Easy scheduling — clear calls-to-action to book a cleaning
  • Eco-friendly messaging — for health-conscious customers

This is not a template with a logo slapped on. Every section was built to move a visitor from 'just looking' to 'schedule a cleaning.'

02

Google My Business Optimization

For local service businesses, Google My Business is often the very first impression a potential customer gets. We set up and fully optimized her GMB profile to:

  • Appear in "cleaning service Boca Raton" and "house cleaning near me" searches
  • Display accurate services, service areas, and business hours
  • Showcase 5-star customer reviews from loyal clients/li>
  • Show up on Google Maps for local visibility

Most local businesses either skip GMB entirely or fill it out halfway. We treated it like the storefront it is — because for many customers, it is the first and sometimes only thing they see before deciding to call.

03

AI-Powered Blog Automation for SEO

Here is where most small businesses stall. They know content matters for SEO. They plan to blog. And then — they never do. There is no time between running the business and serving customers.

We eliminated that problem entirely by building an automated blog content system that:

  • Researches trending cleaning tips and local search keywords
  • Generates SEO-optimized articles targeting queries like "house cleaning Boca Raton" and "move-out cleaning tips Florida"
  • Publishes on a consistent schedule — no manual writing, editing, or uploading required
  • Builds topical authority over time, signaling to Google that this site is a real resource in the cleaning services space


The result is a content engine that runs 24/7, steadily building organic traffic while Silvana focuses on what she does best: delivering exceptional cleaning services.

04

Social Media Setup (Instagram & Facebook)

This is where we went beyond the typical website + SEO package.
We built I Keep It Klean's social media presence from zero:

  • Created and branded the Instagram and Facebook business pages with consistent visual identity
  • Developed a content strategy focused on before/after transformations, cleaning tips, and client testimonials
  • Set up posting schedules to build engagement and community visibility

The result? Her Instagram has grown — and counting.
For a local service business, that is real community visibility. Those followers are potential customers, referral sources, and proof that the business is active and trustworthy. Social proof matters — especially in an industry built on trust.

01

Conversion-Focused Website

We designed and built whitestalliontransit.com from the ground up with one goal: turn visitors into quote requests.

  • Clear service pages for Open Transport, Door-to-Door, and Enclosed Shipping
  • Trust signals everywhere — DOT screening, insurance verification, transparent pricing
  • Mobile-first design — because most customers search from their phone
  • Quote request forms with no-commitment messaging to reduce friction
  • Vehicle prep guides and FAQs that answer questions before customers have to call
  • Military discount prominently featured

This isn't a template with a logo slapped on. Every section was built to move a visitor from "just looking" to "request a quote."

02

Google My Business Optimization

For local and nationwide service businesses, Google My Business is often the very first impression. We set up and fully optimized their GMB profile to:
  • Appear in "car transport" and "auto shipping" search results
  • Display accurate services, service areas, and business info
  • Collect customer reviews that build social proof over time
  • Show up on Google Maps for local visibility

Most businesses either skip GMB entirely or fill it out halfway. We treated it like the storefront it is — because for many customers, it's the first (and sometimes only) thing they see before deciding to call.

03

AI-Powered Blog Automation for SEO

Here's where most businesses stall. They know content matters for SEO. They plan to blog. And then… they never do.

We eliminated that problem entirely by building an automated blog content system that:

  • Researches trending auto transport topics and long-tail keywords with real search volume
  • Generates SEO-optimized articles targeting high-intent queries (e.g., "how much does it cost to ship a car," "open vs enclosed auto transport")
  • Publishes on a consistent schedule — no manual writing, editing, or uploading required
  • Builds topical authority over time, signaling to Google that this site is a real resource in the auto transport space


The result is a content engine that runs 24/7, steadily building organic traffic without White Stallion Transit spending a minute on it.

This is how we
Compare With Others

How we
Compare With Others

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